About the Orangetheory Fitness franchise system
Orangetheory's franchise base is heavily multi-unit — most studios are operated by regional groups running 5–25 locations, often backed by PE or family offices. That makes the brand especially relevant for vendors selling enterprise software and for lenders financing growth.
Franchismo maps every US Orangetheory studio to its ownership group with verified contact data.
Source: Franchismo methodology · FDD Item 20 (latest filing) · State franchise registrations · Operator-level verification on a 90-day cycle · Authored by Franchismo Research, AwareGTM.
Top states by Orangetheory Fitness location count
Approximate US distribution of Orangetheory Fitness locations. Full state, MSA, and county-level breakdowns are included for unlimited subscribers.
Notable Orangetheory Fitness multi-unit operators
Sample of Orangetheory Fitness multi-unit franchisees in the Franchismo dataset. Names redacted on the public page — unlock Orangetheory Fitness or go unlimited to see them.
Sample operator
Multi-studio operator — Bay Area
CA
28 units
Sample operator
Multi-studio operator — South Florida
FL
22 units
Sample operator
PE-backed operator — Midwest
IL, MI
18 units
Orangetheory Fitness franchisee data — questions, answered
About this brand
The Orangetheory Fitness franchise system operates approximately 1,298+ US locations, run by ~320+ individual franchisee operators tracked in the Franchismo dataset. Franchismo compiles Orangetheory Fitness franchisee owner data from Franchise Disclosure Document (Item 20) filings and state registration sources, including operator names, direct contact information, and the specific locations each operator owns. Brand-level records are refreshed monthly; owner-level contacts are re-verified on a rolling 90-day cycle. The Orangetheory Fitness franchisor is headquartered in Boca Raton, FL and files its FDD in FL.
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