About the Planet Fitness franchise system
Planet Fitness is one of the most operator-concentrated franchise systems. A small number of large franchisees (often private-equity-backed) operate dozens of clubs across multiple states, which makes owner identification central to any vendor or M&A outreach program.
Franchismo maps Planet Fitness clubs to their ownership groups, including parent fund relationships when public, so PE roll-up firms, lenders, and vendors can pinpoint decision-makers.
Source: Franchismo methodology · FDD Item 20 (latest filing) · State franchise registrations · Operator-level verification on a 90-day cycle · Authored by Franchismo Research, AwareGTM.
Concentration in the top 10 operators
Planet Fitness has one of the most concentrated operator bases in fitness franchising. The 10 largest area developers — names like Excel Fitness, PF Growth Partners, and Sunshine Fitness — run more than 50% of US clubs combined.
If you're selling enterprise SaaS into Planet Fitness, the addressable market is roughly 80 buying groups, not 2,500+ locations.
Franchismo Index figures are directional estimates from Franchismo Research, synthesized from FDD Item 20 filings, state registrations, and operator filings. See methodology.
Top states by Planet Fitness location count
Approximate US distribution of Planet Fitness locations. Full state, MSA, and county-level breakdowns are included for unlimited subscribers.
Notable Planet Fitness multi-unit operators
Sample of Planet Fitness multi-unit franchisees in the Franchismo dataset. Names redacted on the public page — unlock Planet Fitness or go unlimited to see them.
Sample operator
PE-backed operator — Mid-Atlantic
NJ, PA, DE
86 units
Sample operator
Regional operator — Southeast
FL, GA, SC
52 units
Sample operator
Regional operator — Texas
DFW, Houston
41 units
Planet Fitness franchisee data — questions, answered
About this brand
The Planet Fitness franchise system operates approximately 2,500+ US locations, run by 180+ individual franchisee operators tracked in the Franchismo dataset. Franchismo compiles Planet Fitness franchisee owner data from Franchise Disclosure Document (Item 20) filings and state registration sources, including operator names, direct contact information, and the specific locations each operator owns. Brand-level records are refreshed monthly; owner-level contacts are re-verified on a rolling 90-day cycle. The Planet Fitness franchisor is headquartered in Hampton, NH and files its FDD in NH.
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