Every franchise operator is a payroll prospect. Here's how to find them.

Franchise operators are among the most targetable segments for payroll and HR software companies because they manage hourly workforces across multiple locations and select their own technology stack independently of the franchisor. There are over 450,000 franchise locations, operated by hundreds of thousands of individual franchisees. Multi-unit operators — those who own five or more locations — are particularly high-value payroll prospects because they manage larger headcounts (75–500+ hourly employees) and face more complex scheduling, compliance, and HR administration requirements than single-unit owners. Franchismo provides direct contact data for these operators filterable by brand, geography, and unit count, so payroll and HCM teams can size accounts before outreach.