We built Franchismo because franchise data was overpriced and overgated.
Franchismo is the franchise data product from AwareGTM, the GTM data company. We sell franchise brand, location, and owner data the same way we sell our other datasets: priced per use, refreshed often, and built from primary sources rather than scraped from peers.
The existing franchise data market is dominated by annual contracts in the low-five to six figures, gated dashboards, and PDFs. That works for the largest enterprise buyers. It doesn't work for the next 5,000 vendors, lenders, agencies, and rollups that need the same data to do their jobs. So we unbundled it: $10 to unlock a single brand, $195/mo (annual) for unlimited.
Team
Franchismo is operated by a small team inside AwareGTM. Named author bios are being added as we publish more long-form research — if you'd like to talk to a specific analyst about a brand or vertical, email research@awaregtm.com.
Franchismo Research
Data & methodology
The research team behind every brand page and Franchismo Index figure. Backgrounds in franchise consulting, FDD analysis, and B2B data operations.
AwareGTM GTM Data team
Data platform
The engineering team that operates the contact verification pipeline and refresh infrastructure powering Franchismo and other AwareGTM datasets.
How we work
Every brand page, report, and guide on Franchismo cites our methodology and traces back to primary sources: FDD Item 20 filings, state franchise registrations, and operator-level verification on a 90-day cycle.
We don't republish data we can't trace. Where a figure is an estimate, we label it "Franchismo Index" and explain how it was constructed.
For media inquiries, partnership requests, or corrections, email hello@awaregtm.com.
Ready to find your next franchise prospect?
Start for $10 per brand or go unlimited for $195/mo (annual).