Industry data·Report

Fastest growing franchise brands by unit count (2026)

The US franchise brands adding the most net new units, ranked from Franchismo's monthly tracking of FDD filings.

By Franchismo ResearchMay 15, 2026· Updated June 10, 2026· 5 min read

Last reviewed: June 2026 · Corrections: research@awaregtm.com

Quick answer: The fastest-growing US franchise brands by net new units in the trailing twelve months include Crumbl Cookies, 7 Brew Coffee, Tropical Smoothie Café, Restore Hyper Wellness, and Kona Ice.

Active US franchise systems tracked
3,200+
Filing a current FDD in the trailing 24 months
Top growth categories
Beverage, dessert, recovery
Refresh cadence
Monthly
From FDD Item 20 filings

The fastest-growing US franchise brands (net new units, TTM)

  1. Crumbl Cookies — dessert / QSR. Scaled from a single Utah store in 2017 to 1,000+ US locations.
  2. 7 Brew Coffee — beverage / QSR drive-thru. One of the fastest unit-growth stories of the decade.
  3. Tropical Smoothie Café — QSR / smoothies and food. Crossed 1,400+ US locations with strong multi-unit growth.
  4. Restore Hyper Wellness — recovery / wellness. Rapid expansion in suburban markets.
  5. Kona Ice — mobile shaved ice. Sustained unit growth in suburban and school-event markets.
  6. Black Rock Coffee Bar — beverage / drive-thru.
  7. Scooter's Coffee — beverage / drive-thru.
  8. The Joint Chiropractic — health services.
  9. StretchLab — recovery / fitness.
  10. Hand & Stone Massage and Facial Spa — personal care / wellness. Sustained multi-unit operator adoption and steady net-new openings in suburban markets.

Why these brands are growing

Three patterns explain most of the growth on this list:

  • Low buildout cost models. Drive-thru beverage (7 Brew, Scooter's, Black Rock) and mobile concepts (Kona Ice) need a fraction of the capex of a full restaurant.
  • Recurring-revenue health concepts. Restore, The Joint, and StretchLab generate predictable membership revenue, attractive to multi-unit operators.
  • Limited menu, fast service. Crumbl's rotating-menu model produces strong unit economics with a small kitchen footprint.

What this means for vendors and operators

Fast-growing brands are the most active buyers of POS, payroll, lending, real estate services, signage, and supplier services. Franchismo maps every operator in these systems with verified owner contact data, so your team can be the first call when they open a new unit.

Data current as of the most recent FDD filings in our monthly refresh.

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