Why isn't a scraped location list enough?

Location pins are an SEO and territory-planning input. They don't tell you which legal entity owns each location, who runs the entity, or how to reach that person. That's what closes deals.

Does Franchismo include the location data ScrapeHero provides?

Yes. Every Franchismo brand record includes the underlying store-location dataset (address, market, open/close, drive-thru flag where relevant) plus operator mapping and contact data layered on top.

Yes. Every brand workspace exports to CSV, plus direct integrations with HubSpot, Salesforce, Apollo, Outreach, and Salesloft.

Franchismo vs ScrapeHero

Store locations are easy. Knowing who owns them is the hard part.

ScrapeHero sells well-structured store-location datasets pulled from public sources. That tells you a brand has 1,200 locations — it doesn't tell you which 350 operators run them or how to email any of them. Franchismo fills that gap, with verified franchisee ownership and contact data on top of full location coverage.

The data-quality angle

ScrapeHero gives you a one-time scrape. Franchismo gives you a maintained dataset.

ScrapeHero is a great option if you need a one-shot pull of locations from a website. It's not a franchise dataset: no franchisee-to-location mapping, no FDD provenance, no contact verification. Franchismo is a maintained product — every row is traceable to FDD Item 20, state filings, or a verified operator record, and is re-checked on a cadence.

Records traceable to a primary source

100%

Franchismo vs ScrapeHero, side by side

Capability

Franchismo

ScrapeHero

Store-location coverage

All US locations

Yes

Franchisee owner mapping

Operator ↔ locations

Owner-level contact data

Name, email, phone

FDD-grade brand records

Yes

Multi-unit operator filtering

Yes

Self-serve pricing

$10 / brand

Per-dataset purchase

CRM exports

Yes

CSV download

Refresh cadence

Monthly

Varies by dataset

Comparison reflects publicly available information at time of publication. ScrapeHero features change; reach out if anything looks out of date.

Why teams switch from ScrapeHero to Franchismo

You need owners, not just pins

Store-location pins are useful for territory planning. They don't help your SDR write the first email. Franchismo tells you who to email and what to say.

FDD-grade brand truth

Public scraping miscounts franchised vs. corporate units, misses dark stores, and conflates closed locations. Franchismo cross-checks with FDD filings.

Built for go-to-market

ScrapeHero is a data-science tool. Franchismo is a GTM dataset, exported straight to HubSpot, Salesforce, Apollo, Outreach, and Salesloft.

Frequently asked

Franchismo vs ScrapeHero — questions, answered

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